Content marketing is a step beyond advertising. It seeks to inform, engage, and inspire customers by providing value, building trust, and elevating the experience with the brand. And while it needs to tell a story and first be written for humans, there’s also a need to be in rhythm with search algorithms. From contributed articles to search-friendly blog content, here are some samples of my work.
Ipsos
When you spend seven years at one of the world’s largest market research firms, you find yourself blessed with an enormous amount of information, data, and insights that need to be translated into stories. At Ipsos, I wrote a seemingly countless number of articles for the company’s websites, newsletters, and blogs, as well as providing ghostwriting services on contributed articles to outside media.
Here are some samples.
BCAMA Marketline Ipsos contributions
Clio
With one year working at a SaaS-y little startup named Clio, I contributed a number of blog posts and case studies to drive traffic to the site and generate leads and sales.
Slater Vecchio
My blogging time between 2016 and 2018 was spent on injury, recovery, and legal tips on behalf of the lawyers at Slater Vecchio, a leading Vancouver personal injury firm. Oh, and of course, the content is always optimized and socialized, with one major piece of content getting a featured snippet on Google for a few years.
Tim Travis 