Over the course of my career, I’ve worked with various businesses to establish, maintain, build, and promote their brands. For some, that meant serving as the brand steward when working with designers and other creative types. For others, that meant serving as the voice of the brand, ensuring a consistent tone and quality in the content.
And for a select few, that meant a full launch of an identity program. Here are a few examples of the work I’ve done in starting those brands off.
Insights West
In 2019, Insights West took on a year-long project to revitalize and refresh their brand identity to better align them to client expectations and needs and position themselves as a modern, agile, and forward-thinking market research organization. This included a new logo, colour set, identity program, positioning, website, and more.
Angus Reid
As one of the most recognized names in Canada for market research, Angus Reid re-entered the business in 2018 first with the launch of the new Angus Reid Forum (purchased from Insights West) and then at the start of 2019 with the launch of the market research business, Angus Reid Global. The identity programs for both required a build up and revamp from logo to web design.
Tim Travis 
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