Email campaigns and newsletters, targeted ads on social media, product and brand launch campaigns, Google ads, and even a few print jobs. Here are just some of the campaigns I’ve worked on over my time as a marketer.
BlueShore Financial women’s financial success campaign
BlueShore’s commitment to helping women achieve and realize financial success was neatly packaged up into the Women’s WealthPower initiative. Combining a series of social media posts, articles, advertisements, webinars, and in-branch promotion, the idea was to utilize BlueShore’s inviting Financial Spa space and community commitment to elevate the financial prowess and wealth of women.
Insights West rebrand launch
As a research startup, Insights West felt their eight-year-old logo and brand identity needed an update to better reflect a modern, meaningful, and representative image for the type of truth-seeking research insights and market intelligence they bring to their clients and partners.
Clio Cloud Conference
Since 2013, Clio has been hosting a truly innovative and exciting conference on law firm management. The conference now boasts over 2000 attendees, but getting there took hard work. And marketing the 2014 conference (the second ever) meant getting 300 early adopters to Chicago for two jam-packed days of learning.
Ipsos Ideas
Every month for seven years, one for thousands of US contacts and one for thousands of Canadian contacts, I produced, curated, edited, measured, and optimized the Ipsos Ideas email newsletter, the company’s premiere email campaign and client engagement piece. Audiences and readers included representatives of some of the best known brands, advertising agencies, media companies, and business and marketing leaders in North America and beyond.
Tim Travis 
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