I build and run content engines the way an F1 team runs a race car—with strategy, speed, precision, and total command of every moving part. Across four very different industries and several different businesses, I’ve proven that I can translate complex information into compelling stories, architect scalable systems, and deliver clarity at pace.
Ipsos: Turning Data Into Insights
2007-2014
At a global market research firm, I learned how to make data speak.
What I delivered:
- Translated dense research and insights into crisp, credible narratives
- Produced white papers, newsletters, press releases, and articles with editorial discipline
- Elevated a smart and insightful brand voice through structure, clarity, and precision
- Content reached the decision desks and board rooms of some of the world’s largest and must well-known brands: from the Vancouver Canucks to Procter & Gamble, from the New York Times to Global News Canada, and over to the folks that supported Oprah and Obama, my content got read and made impact.

Clio: Making Legal Tech More Human
2014-2015
In a fast‑growth legal tech startup, I made complex software feel approachable and even fun.
What I delivered:
- Playful but informative content for lawyers navigating practice‑management tools
- Blogs, media content, social assets, and campaign materials that simplified complexity
- Brand voice development in a high‑velocity, constantly evolving environment

Slater Vecchio: Injury Law Content With Personal Concern
2016-2018
For a personal injury law firm, I rebuilt the content strategy around the needs of real people in crisis.
What I delivered:
- Shifted from generic sports‑injury posts to meaningful, local, client‑focused content
- Supported people seeking legal and treatment guidance after major accidents
- Drove daily web traffic from 10–15 visits to 400+ through relevance and empathy

BlueShore Financial: Money Sense and Financial Advice
2020-2025
At a modern credit union, I became the architect of a full financial content ecosystem.
What I delivered:
- Revamped a 200‑piece content library into a coherent, modern resource
- Produced strategic advice across investing, retirement, insurance, wealth protection, home ownership, estate planning, education savings, small business finance, cyber security, and more
- Led newsletters, digital marketing copy, and the ongoing growth of the Advice Hub

Smaller Content Operations
- Ladner Downs/BLG: Full-Scale Legal Advice
1999-2002 - Provided content support on the firm’s full range of printed legal news and law letters.
- Fasken Martineau DuMoulin: Law Advice Beyond Results
2003-2006 - Led writing and editorial on the firm’s quarterly client newsletter, Beyond Results.
- 2010 Winter Games: Sharing the Spirit of Vancouver
2009-2010 - Guest blogging and contribution to Vancouver 2010’s CODE project and Tourism Vancouver’s visitor experience blog.
- Law Society of British Columbia: News for Lawyers
2015 - Producing newsletter and press release content on legal matters.
- STAT by Moz: Search and SEO Analytics Content
2015-2016 - Researching and writing content in the search and SEO space.
- Trulioo: Content for the Identity Verification Space
2018 - Creating blog content on identity verification and fintech news.
- Insights West: News And Data That Mattered
2019 - Oversaw newsletter and media release content on a variety of market research topics and findings.

What I Bring
- Full-stack content engineering skills: strategist, operator, builder, and accelerator
- The ability to turn complexity into clarity across industries and audiences
- A track record of transforming fragmented systems into high‑performing ecosystems
- Editorial precision paired with creative agility and operational discipline
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