I build and run content engines the way an F1 team runs a race car—with strategy, speed, precision, and total command of every moving part. Across four very different industries and several different businesses, I’ve proven that I can translate complex information into compelling stories, architect scalable systems, and deliver clarity at pace.

Ipsos: Turning Data Into Insights

2007-2014

At a global market research firm, I learned how to make data speak.

What I delivered:

  • Translated dense research and insights into crisp, credible narratives
  • Produced white papers, newsletters, press releases, and articles with editorial discipline
  • Elevated a smart and insightful brand voice through structure, clarity, and precision
  • Content reached the decision desks and board rooms of some of the world’s largest and must well-known brands: from the Vancouver Canucks to Procter & Gamble, from the New York Times to Global News Canada, and over to the folks that supported Oprah and Obama, my content got read and made impact.

Clio: Making Legal Tech More Human

2014-2015

In a fast‑growth legal tech startup, I made complex software feel approachable and even fun.

What I delivered:

  • Playful but informative content for lawyers navigating practice‑management tools
  • Blogs, media content, social assets, and campaign materials that simplified complexity
  • Brand voice development in a high‑velocity, constantly evolving environment

Slater Vecchio: Injury Law Content With Personal Concern

2016-2018

For a personal injury law firm, I rebuilt the content strategy around the needs of real people in crisis.

What I delivered:

  • Shifted from generic sports‑injury posts to meaningful, local, client‑focused content
  • Supported people seeking legal and treatment guidance after major accidents
  • Drove daily web traffic from 10–15 visits to 400+ through relevance and empathy

BlueShore Financial: Money Sense and Financial Advice

2020-2025

At a modern credit union, I became the architect of a full financial content ecosystem.

What I delivered:

  • Revamped a 200‑piece content library into a coherent, modern resource
  • Produced strategic advice across investing, retirement, insurance, wealth protection, home ownership, estate planning, education savings, small business finance, cyber security, and more
  • Led newsletters, digital marketing copy, and the ongoing growth of the Advice Hub

Smaller Content Operations

  • Ladner Downs/BLG: Full-Scale Legal Advice
    1999-2002
  • Provided content support on the firm’s full range of printed legal news and law letters.
  • Fasken Martineau DuMoulin: Law Advice Beyond Results
    2003-2006
  • Led writing and editorial on the firm’s quarterly client newsletter, Beyond Results.
  • 2010 Winter Games: Sharing the Spirit of Vancouver
    2009-2010
  • Guest blogging and contribution to Vancouver 2010’s CODE project and Tourism Vancouver’s visitor experience blog.
  • Law Society of British Columbia: News for Lawyers
    2015
  • Producing newsletter and press release content on legal matters.
  • STAT by Moz: Search and SEO Analytics Content
    2015-2016
  • Researching and writing content in the search and SEO space.
  • Trulioo: Content for the Identity Verification Space
    2018
  • Creating blog content on identity verification and fintech news.
  • Insights West: News And Data That Mattered
    2019
  • Oversaw newsletter and media release content on a variety of market research topics and findings.

What I Bring

  • Full-stack content engineering skills: strategist, operator, builder, and accelerator
  • The ability to turn complexity into clarity across industries and audiences
  • A track record of transforming fragmented systems into high‑performing ecosystems
  • Editorial precision paired with creative agility and operational discipline