Tim Travis

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Get to know my experience and career better.

SUMMARY

A creative and strategic-minded content marketing and communications professional with deep experience shaping brand narratives, building high‑performing content ecosystems, and turning data and insight‑driven storytelling into measurable brand and business growth.

EXPERIENCE

  • Led end‑to‑end content marketing and communications strategies
  • Managed digital campaigns, data insights, and creative asset development
  • Created segmented communications tailored to diverse client groups
  • Expert in writing, creating, curating, and optimizing multi‑channel content
  • Strong cross‑functional partner to product, creative, service, and sales teams

 

RELEVANT EMPLOYMENT

Marketing Content Specialist | BlueShore Financial Credit Union (October 2020 – today)

Created and managed marketing content that reflected BlueShore’s signature Financial Spa brand, a uniquely West Coast, warm, and inviting client experience targeting affluent and high worth clients

  • Led the development, writing, editing, and distribution of multi‑channel content, newsletter programs, and digital marketing campaigns
  • Content results recognized as being among the highest quality of financial content in BC
  • Introduced productivity tools, workflows, and processes to deliver efficient, quality content 
  • Collaborated closely within a 20‑person marketing and communications team, providing content leadership and brand alignment across the organization
  • Oversaw the redevelopment and management of BlueShore Advice Hub content library
  • Continuing to support content integration through BlueShore’s merger into Beem Credit Union

Marketing Director | Insights West & Angus Reid Forum (August 2018 – December 2019)

Contract role overseeing digital marketing, content, writing, and social media to support the Insights West brand and recruit new members into an online nation-wide market research community

  • Oversaw the complete redevelopment of the brand, content, web and visual identity program
  • Created and distributed content pieces for clients, media contacts, and email subscribers 
  • Created and placed advertising content across a variety of online and social channels to sign up over 30,000 new members into the online research community

Marketing Communications Manager | Slater Vecchio LLP (2016 – 2018)

Managed content marketing, social media, and digital communications for a personal injury law firm.

  • Drove a major increase in organic traffic with zero ad spend, despite industry PPC costs of $200–$1000+ per click
  • Elevated the firm’s organic search ranking and digital presence in a highly competitive market, improving traffic quality and lead volume

Manager, Communications & Content Marketing | Clio (2014 – 2015)

Led communications, content marketing, writing, and media relations for a legal SaaS platform

  • Oversaw creation of articles, blogs, press releases, ebooks, newsletters, and email campaigns
  • Managed contributors, PR partners, and research firms
  • Supported product and feature launches with targeted communications
  • Collaborated with product, sales, events, CX, design, and executives

Senior Marketing Communications Specialist | Ipsos (2007 – 2014)

Drove a high‑volume content marketing engine for a global leader in market, consumer, and brand research, shaping how decision‑makers worldwide understood emerging trends

  • Produced research‑driven content including white papers, articles, videos, and sales materials on new products and major shifts in brand and market behaviour
  • Managed and products content for signature content vehicles, including a blog and content library
  • Crafted hundreds of press releases on topics ranging from political insights to product launches and executive announcements
  • Delivered communications, newsletters, email campaigns, digital marketing, and social media content supporting multiple business units
  • Developed messaging, briefing notes, and thought‑leadership content for senior leaders.

Early Career (1995–2007) | Marketing and communications roles across law firms, local government, an exhibit design studio, and a cooperative retail organization

  • Marketing Specialist | AldrichPears Associates (2006 – 2007)
  • Marketing Coordinator | Fasken Martineau DuMoulin LLP (2003 – 2006)
  • Marketing Coordinator | Ladner Downs/BLG LLP (1999 – 2002)
  • Marketing Coordinator | City of Miramichi (Vision Project) (1998 – 1999)
  • Marketing Assistant | Beaubear Coop Atlantic (1995 – 1996)

EDUCATION & LEARNING

  • BBA, Marketing | University of New Brunswick
  • French Immersion (Français pour non‑francophones) | Université Laval
  • Digital Marketing (SEO/SEM) | BCIT
  • Google Analytics & Social Media Marketing | BrainStation
  • HubSpot Academy Certifications: Email, Inbound, Content Marketing (certification in 2020, updated in 2026)
  • Digital Marketing Certificate | UNB/MindEdge

 

CONTENT MARKETING SKILLS & EXPERIENCE

  • Extensive content experience producing articles, blogs, press releases, case studies, newsletters, social content, and video scripts
  • Strong capabilities in strategy, research, planning, production, distribution, and optimization
  • SEO/AEO//SEM expertise including keyword research and analytics‑driven optimization
  • Skilled writer and editor with a deep understanding of audience needs and messaging

 

TECH STACK

  • Productivity: Wrike, Asana, Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Google Suite: Gmail, Docs, Analytics, Ads, Keyword Planner
  • AI Tools: Copilot, ChatGPT, Claude, Gemini
  • Content Tools: WordPress, Adobe Creative Suite, Canva, Drupal, Hootsuite
  • PR Tools: Meltwater, PRweb, Newswire
  • SEO Tools: Moz, STAT, Ahrefs, SEMrush
  • Social Platforms: LinkedIn, X/Twitter, Facebook, Instagram

 

CONTENT EXAMPLES & RESULTS
A selection of content, campaigns, articles, blog postings, and other writing samples can be found on my Portfolio page.

Likewise, a selection of press and earned media can be found here:
4 in 5 British Columbians support a federal ban on single use plastic: poll (GlobalNews story)
B.C. embracing plant-based diets more than any other province (CBC news article)
Canadians continue to flock to social media despite privacy concerns, research finds (CityNews1130 story)
Every minute counts to a billing lawyer (Globe and Mail article)
12 Nuggets of Wisdom from Vancouver Tech Anchors (TechVibes article)
Legal Technology: Small is Beautiful (Above the Law article)
Electricity in the Cloud at Clio Conference (Law Sites blog post)

Find out more about Tim on LinkedIn!