BCAMA Marketline

Working with research thought leaders at the Vancouver office of Ipsos, I ghostwrote a number of contributed articles for the BCAMA’s Marketline publication. Here are a few samples (click to enlarge).

Reports of TV's death are greatly exaggerated, but the world is moving online. This Fall 2013 article focused on the rise of pre-roll advertising. — Reports of TV’s death are greatly exaggerated, but the world is moving online. This Fall 2013 article focused on the rise of pre-roll advertising.

Politics, Twitter, Brands — In our online, social-obsessed world, sometimes the lines of politics, opinion, and brands get muddled, as discussed in the Spring 2013 issue.

BC's Greenest Brands — Some brands have built their reputation on caring for our planet. This Spring 2012 article featured the BC-based brands that did it best.

Liking Brands on Social — Everybody wants to be liked. And in the Fall 2011 issue, we showed that brands are just like people. Even on social media.

BC Green Marketing — British Columbians have a reputation for caring about the environment, and this was demonstrated to marketers in the Fall 2008 issue.

Healthy Eating BC — In the Fall 2007 issue, we featured findings of a study that showed British Columbians have a “healthy” appetite.