Clio markets cloud-based management software to lawyers and law firms around the world. Traditionally, lawyers are, well…traditional. The purpose of Clio’s blog was to engage audiences and educate lawyers on the value of technology in their practices. Specifically, how they can use it to attract new clients, manage their businesses, and be more productive in an ever changing environment. And of course, in the process of learning these things, they’ll realize the value of Clio and how it will help them keep on top of everything.
Here are some of my contributions to the blog.
- Five things lawyers should know about working with Millennials
- 5 Simple Tips for the LinkedIn Lawyer
- Lawyers Left to their Own Devices
- How Lawyers Used Tech in 2014
- Tips for the Winning Legal Services Proposal
- What Your Clients Really Want: Establishing Value
Of course, there was more to Clio’s blog than crafting lead generating content. We also shared stories about the company, its customers, and its customer conference. The 2014 Clioday campaign and the 2014 Clio Cloud Conference generated a lot of content on their own.
The Clio Blog was named one of the best legal blogs in Canada in 2014 and was a runner-up for top legal technology blog.
Tim Travis 
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