An ebook, white paper, or downloadable report on a topic relevant to your brand is a great way to address a problem, inform customers of the need, and show how you help solve it. Here are a few examples of larger content pieces from my book of work.
Clio
Top of funnel (TOFU) ebook to inform lawyers and law firms on the benefits of practice management software and inform them of the benefits of cloud computing.
Ipsos
Variety of white papers and reports from Ipsos on brand performance, new research methodologies, and using research to make better business decisions.
Tim Travis 