Curated just for Thoughtexchange.

Let’s create amazing content!

My content and marketing experience runs deep. I’ve worked for companies like Clio, Ipsos, Insights West, and others to tell their stories, optimize their content, engage clients, and bring in new leads.

From newsletters to landing pages. From tweets to white papers. Contributed articles and blogs to videos and infographics. And all the research, measurement, analysis, and optimization in between.

What’s even better? I do that with data and strategy front of mind, guided by the best practices and guiding principles of truly effective content marketing. And of course, surrounded by great colleagues, insightful thinkers, and truly engaged clients and customers.

Here are just a few examples of my past work.

Making the Case

Lawyers don’t need a judge or jury to tell them that they can better manage their practices with Clio. Here is a TOFU paper from 2014 outlining why they need a practice solution.

➡️ Download it Here

Contributed Article

As a long-time sponsor of the BCAMA, Ipsos regularly contributed articles for their print publication made available at high-profile events. Here is a ghost-written sample from 2012.

➡️ See it Here

Insightful News

Every month, Insight West emails a newsletter update to several thousand subscribers with highlights of research findings and product offerings. Here’s a sample from Fall 2019.

➡️ Read it Here

A few cases:

Aside from specific samples of content and writing, there are strategies to apply and lessons to be learned. Here are just a few of those stories.

SEO for Lawyers

The best content marketing gets found, helps users, and builds trust. That begins with research.

Optimizing content at Slater Vecchio.

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Charity Segmented

Creating content takes effort. Promoting it to takes a targeted approach.

Boosting value with an Insights West report.

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A Content Factory